Targeting small & medium business (SMB)
Posted on April 12th, 2011 by Nolin LeChasseur
Creating content and programs that target the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them.
Here are 6 key SMB insights to consider:
- They do not think of their companies as “small” businesses; they are simply businesses.
- They want access to the same thinking, resources, and tools as big businesses.
- They are time-pressed, so they need access provided in a way that is findable, relevant, and valuable to them.
- The SMB market is actually a collection of heterogeneous sub-markets that think, act, and transact in very different ways.
- They operate different types of companies, in different industries, with different objectives and customers.
- Each sub-market tends to be very well networked, very peer-driven, and looks to similar professionals and companies with similar pains for answers and solutions. Read more »
