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Posted on August 16th, 2010 by Scott Armstrong

CSO Insights has published their 2010 Lead Generation Optimization Survey Results.
And it includes some useful stats including:

49.3% do not have a process in place to track the ROI of their lead generation programs
81.5% see some/significant increase in lead conversion when leads are nurtured/incubated
48.5% think their website needs improvement in order to effectively engage/inform prospects (click here for our post B2B website features: must-haves and nice-to-haves)

And finally the top three program tactics as judged by quantity/quality of leads were:

But they share lots of other useful benchmarks in this free Marketo sponsored presentation:

Lead Generation Optimization 2010 Survey Results and Analysis Charts from Survey