B2B Lead Nurturing: how to start an effective program
Posted on September 11th, 2010 by Scott Armstrong
How do I put together a B2B lead nurturing program that is not over-complicated but is effective?
This is a great question from a recent visitor (thanks Jessie! And thanks to clients Stefanie and Ryan for similar insightful questions) Since Marketing Automation and other nurturing tools offer so many options it is often tempting to overcomplicate. While nurturing can get very sophisticated, we recommend building a best practice foundation and then evolving it with a test and learn approach.