Here is a quick recap of some of the most popular, smart, and entertaining tweets from the Pardot Elevate 2010 Marketing Automation User Conference Sept 28-29 in Atlanta.

Click here to get to get free access all the presentations from this terrific conference.

RT @Pardot: We’re excited to have over 100 @pardot clients visit us in Atlanta next week! http://prd.to/a8EVEw #pardot2010
twitter.com/AdamBlitzer

Check out presentations online: http://bit.ly/c4GM19 More to come… plus videos! #Pardot2010
twitter.com/nolin

Learned more at #pardot2010 in 2 days about using @pardot in 3 years. … #pardot2010
twitter.com/chrisuscha

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CSO Insights has published their 2010 Lead Generation Optimization Survey Results.
And it includes some useful stats including:

• 49.3% do not have a process in place to track the ROI of their lead generation programs
• 81.5% see some/significant increase in lead conversion when leads are nurtured/incubated
• 48.5% think their website needs improvement in order to effectively engage/inform prospects (click here for our post B2B website features: must-haves and nice-to-haves)

And finally the top three program tactics as judged by quantity/quality of leads were:

• e-mail marketing
• tradeshows
• web site registration/opt-in

But they share lots of other useful benchmarks in this free Marketo sponsored presentation:

This is some very top secret, confidential stuff. The diagram clearly illustrates how to leverage what you know to acquire, nurture, and create customers. Any questions?

[shout-out to Peter Girard and John Lynch, my muses for this drawing]

The X's and O's of Pipeline Marketing

Think about it. The sales process can’t begin if the landscape is static. If your prospect has not begun moving toward you, it’s because she’s uninterested in you, or even worse, it’s because she’s paying attention to someone else.

You have to create movement. Without movement, you can’t create customers.

Your goal is to get your prospect moving toward you, psychologically. Your goal is to overcome her inertia. You do that by sharing something useful or valuable with her. Do that enough times and you’ll build a relationship. Eventually, she’ll trust you enough to buy what you’re selling.

(You might also have to overcome your own inertia, by the way. Sharing your knowledge takes some work. Reading about how to do it is a good first step. But admit it, right now you’re sitting there, inert, exactly like your would-be prospect. Isn’t it time to get things moving?)