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	<title>BrainRider B2B marketing blog</title>
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	<description>Connect with and convert more B2B customers.</description>
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		<title>B2B Video: Including calls to action</title>
		<description><![CDATA[Wistia specializes in hosting web video for businesses.  They store your video securely in the cloud and serve it up however you like, any time, anywhere, on any device, &#8212; with trackability! In this guest post, Ezra Fishman looks at getting better program results with embedded calls to action:
&#160;
When designing a webpage or an email blast we’ve [...]]]></description>
		<link>http://blog.brainrider.com/2012/02/b2b-video-including-calls-to-action/</link>
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		<title>Re-purposing white papers for lead generation</title>
		<description><![CDATA[White papers are a favorite form of subject-matter expertise content for B2B marketers who use content offers for lead generation. Still, relatively few marketers re-purpose a white paper into a variety of content assets to maximize lead generation results.
5 Truths of White Papers as a Marketing Tool
Truth #1: Most people don&#8217;t have the time or [...]]]></description>
		<link>http://blog.brainrider.com/2011/12/re-purposing-white-papers-for-lead-generation/</link>
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		<title>Pardot Campaign Report Summary &#8211; a #Pardot2011 correction and apology</title>
		<description><![CDATA[While Sherry Shi and I were presenting the Pitney Bowes Ecommerce Solutions case study at Pardot Elevate 2011 earlier this week, a question was asked by an audience member about the Pardot Campaign Report Summary. The audience member was asking whether the counts of Visitors and Prospects for each campaign included the same individual more [...]]]></description>
		<link>http://blog.brainrider.com/2011/11/pardot-campaign-report-summary-a-pardot2011-correction-and-apology/</link>
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		<title>Developing Customer-Centric Content: A Better B2B Marketing Clinic at #pardot2011</title>
		<description><![CDATA[Slides from today&#8217;s presentation at Elevate #Pardot2011
 Better B2B Content &#8211; Pardot Presentation Nov 15 
 View more presentations from BrainRider Knowledge Marketing Group 

For More Information
How to Use Knowledge Marketing to Create B2B Customers: Free BrainRider eBook
B2B Marketing Content: How to plan website, sales collateral, email, blog, LinkedIn, Twitter, and other marketing copy for [...]]]></description>
		<link>http://blog.brainrider.com/2011/11/developing-customer-centric-content-a-better-b2b-marketing-clinic-at-pardot2011/</link>
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		<title>How tagging content can make your blog/website better</title>
		<description><![CDATA[Attaching tags to each content asset, article or post does very little for the SEO (search engine optimization) of any singular article on a B2B blog or website. Used properly, however, content tagging makes your blog or website much better.
When implemented as a tertiary level navigation alternative, content tags can generate high-relevance, well-optimized landing pages [...]]]></description>
		<link>http://blog.brainrider.com/2011/11/how-tagging-content-can-make-your-blogwebsite-better/</link>
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		<title>#torontoB2B Marketers Meetup series is in full swing</title>
		<description><![CDATA[If you&#8217;re a B2B marketer in the Greater Toronto Area, you&#8217;re the target audience for a new ongoing live event series that we recently kicked off in September with our first #torontoB2B Marketers Meetup at the sleek, modern, funky ING Direct Cafe in downtown Toronto. Each event is small and cozy with attendance limited to [...]]]></description>
		<link>http://blog.brainrider.com/2011/10/torontob2b-marketers-meetup-series-is-in-full-swing/</link>
			</item>
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		<title>B2B Email Marketing: Don&#8217;t make opting out so hard</title>
		<description><![CDATA[Making it easy for recipients of your B2B marketing emails to opt out (or unsubscribe) will result in more high quality leads. Making opt-out difficult will have repercussions.  Read more about it in this article.]]></description>
		<link>http://blog.brainrider.com/2011/09/b2b-email-marketing-dont-make-opting-out-so-hard/</link>
			</item>
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		<title>Thought leadership and content marketing: 4 practical tips</title>
		<description><![CDATA[Thought leadership (some times called content marketing) is one of the most powerful but challenging tools in the B2B Marketing toolbox: here are 4 practical tips on how to get started.
As the very smart Chris Koch points out in this terrific blog post on idea marketing, many companies have given up trying to create valuable [...]]]></description>
		<link>http://blog.brainrider.com/2011/08/thought-leadership-and-content-marketing-4-practical-tips/</link>
			</item>
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		<title>Marketing Automation data capture: what to collect and how to use it</title>
		<description><![CDATA[How to set up your Marketing Automation tool to collect and organize the data you need: ideas for applying Marketing Automation features to enable lead qualification, and what you can discern from each data point.]]></description>
		<link>http://blog.brainrider.com/2011/08/marketing-automation-data-capture-what-to-collect-and-how-to-use-it/</link>
			</item>
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		<title>B2B Lead Nurturing Without Automation or Drip Campaigns</title>
		<description><![CDATA[We&#8217;ve set up some stage-based nurturing campaigns for clients, but actually use drip campaign logic very rarely. The sequential nature of a drip campaign can sometimes be tempting to over-engineer, and takes the natural choice away from the prospect.
Powerful marketing automation tools have led marketers to believe that they should be automating everything they do, [...]]]></description>
		<link>http://blog.brainrider.com/2011/07/b2b-lead-nurturing-without-automation-or-drip-campaigns/</link>
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