Just a quick post to let you know that BrainRider is presenting on how to connect and convert more B2B customers at the National Sales & Marketing 2.0 Conference presented by Acuity Forums. The event runs May 4-5, 2011 in Toronto.
The topic is one of our favorites:
The Future of Sales and Marketing Effectiveness. Major shifts in both how customers buy and the technologies that support sales and marketing functions have created a number of opportunities for sales and marketing leaders to create more synergy among their teams.
With recent data showing that:
- By 2015, more than 70 percent of initial business-to-business (b-to-b) inquiries will be generated on the Web (Sirius Decisions)
- More than three quarters of B2B Technology Buyers now use Social Media as part of their purchase process (ITSMA)
you can be sure we will be spreading the message about how to use the value of what you know to connect with and convert more customers. It is a jammed packed agenda with some great speakers.
Here are some quick highlits:
- Smarter Sales Metrics: How to Monitor Sales Performance and Accelerate Sales by Tibor Shanto from Renbor Sales Solutions
- The Next-Generation Sales Operations Team: Enabling the Transformation by Andrew Wilson from Porter Airlines
- Is Your Sales 2.0 Platform Mobile Ready by Dave Paradi, Think Outside the Slide.com
- Customer Service and Engagement by Heidi Sullivan, Cision Research
- How Marketing Automation Accelerates Sales by Andrew Hunt, Inbound Sales Network
- Improving Sales Productivity by Implementing Sales Playbooks by Paul Castain, Consolidated Graphics & YourSalesPlaybook.com
Let us know if you want to attend and we will get you in.
Related articles from BrainRider:
- B2B Marketing is Like Dating: How to connect & convert customers
- B2B Lead Generation Best Practices: Reaching More Customers
- The Birth Of Knowledge Marketing
More related articles:
Tags: Knowledge Marketing