Today’s B2B Marketing Best Practices include many powerful tools to help you acquire, nurture, profile and convert new customers. Marketing automation, lead nurturing, digital sales collateral, and social media can acquire and convert more customers for your business.

They’re all fueled with content.  Of course, the better your content the harder they work. Yet we often hear clients say things like:

“The content on our website is out of date but I’m not sure what to put on it.” ”We need to update our sales collateral and I can’t find the time.” ”We need a new case study and white paper but I’m having trouble choosing a topic.” ”I started blogging but stopped after a few weeks after I ran out of ideas for posts.”

There’s more: “Where do we get content for our marketing automation, email marketing, or lead nurturing programs?” ”I am not sure that Social Media like Twitter, LinkedIn, Facebook, YouTube or SlideShare are worth the time and effort. How do I know if they’re working?”

It really boils down to this: “How do I make writing marketing content easier, cheaper, and more effective?”

The answer is to develop a simple and practical content plan for your business.  Creating that plan can take just 90 minutes if you focus on understanding what your customer wants to know.

Here’s part of the content planning workshop we run with our clients:

Check out our free e-book “How To Use Knowledge Marketing To Create B2B Customers”  Click here to download your free copy

If you’d like some help leveraging the value of what you know to create more customers, click here to contact Scott or Nolin … or any other BrainRider team member.

We can help you:

• plan your content,
• update your website,
• create new case studies and white papers,
• build new sales collateral,
• use marketing automation tools like Pardot, Marketo, or Eloqua
• leverage social media like twitter and LinkedIn for connecting with customers

Sharing what we know is what BrainRider is all about.

Related articles from BrainRider:

• B2B Marketing Content: 3 categories of high-yield marketing content that target different stages in the B2B decision process
• Decision-stages content map
• B2B Marketing Content: 15 types of high yield marketing content

Ask B2B Marketing Best Practices from BrainRider To Recommend Your Posts

Tags: B2B content, b2b marketing, Developing Content, Inbound Marketing, Marketing Automation, website content

This entry was posted on Friday, February 18th, 2011 at 11:33 am and is filed under Developing Content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.