BrainRider Connect + Convert Blog

B2B Pipeline Marketing: 5 Questions Worth Asking About Your Pipeline

Posted by Scott Armstrong in Program Planning & Execution

1. What do buyers and customers find when they search for you?

2. How many qualified leads visited your website last month and who were they?

3. How many hand-raisers (ie buyers who are looking for information) are you connecting with and funnelling into your pipeline?

4. What do your customers want to know at each stage of their decision proces and can they easily get that information from you?

5. Which marketing tools are helping to nurture your leads and move them through your pipeline?

Please feel free to share this post if you think it is helpful or comment with missing questions, challenges, or examples.

And please check out our knowledge center for free B2B resources on how to optimize your pipeline or download our 35 e-book “How to Use Knowledge Marketing to Create B2B Customers” for more information.

Cheers

BrainRider

“sharing what we know is what we do”

Related articles from BrainRider:

• Decision-stages content map
• B2B Marketing: Pipeline Optimization – how to attract and nurture more customers
• B2B Marketing is Like Dating: How to connect & convert customers

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• How Article Marketing can Help Your Blog
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Ask B2B Marketing Best Practices from BrainRider To Recommend Your Posts

Tags: B2B, best practices, Inbound Marketing, Knowledge Marketing, Pipeline Optimization, Program Planning & Execution, Search engine optimization

This entry was posted on Saturday, August 21st, 2010 at 8:00 am and is filed under Program Planning & Execution. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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