In 1928, Mildred Day invented Rice Krispies squares for Kellogg. They were wise enough to put her recipe on the cereal box. That decision was Knowledge Marketing 1.0.
It established the principle that in marketing and sales, it’s a good idea to build customer relationships by giving people something they want to know.
The knowledge Kellogg has been sharing for over 80 years — how to make a tasty treat — has sold a lot of Rice Krispies.
What do you know? What can you share?
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- BrainRider Manifesto for Agile Performance
